Sunday, November 27, 2011



If you really want to show your guy with camera pride, this is the shirt for you! Don't leave any room for interpretation...let people know exactly where you go to get your photo nerd on! It comes in both Men's and Women's styles and in a few different colors!




Added bonus: the chocolate brown color pictured here looks great with your aviators! My lovely model is wearing the fitted Bella T-shirt in size medium. It runs a size small, so make sure you order a size UP from what you normally wear if you don't want a skin-tight fit! It also comes in a standard-cut regular tee if that's what you're into! Visit the shop to check them out: GWC T-shirt Store!

Saturday, November 26, 2011

Headshots with Alissa and the new 135L!


Some new headshots with my new lens! It's the Canon 135 mm f/2L lens and I absolutely love it! People have already been asking "Why would you get a 135 mm prime lens? What does it do?" Well, the reasons I have been eying this amazing hunk of glass for the last year-plus are as follows:

1) I prefer shooting most things with prime lenses. Don't get me wrong, I still use my trusty zoom for lots of things, but when it comes to shooting in a controlled environment (portraits, etc) I reach for the prime lens most of the time. I like that I have to frame the shot by moving my feet and changing my angle, not just by zooming the ring on the lens. I find that I always have better composition with my prime lenses...with the added bonus that if I pick up a prime and really get into the shoot, I know that when I am looking over my shots later I won't find that I took a bunch of portraits at 30 mm because I got sloppy with the zoom lens. Using a prime locks in your focal length and gives you that perspective every time.

2) I knew I needed a lens with a longer focal length than what I already had. Before the 135, I had a 35, 50, 85, and 24-105. The 85 was my go-to lens for most serious work, but I remember back to the days of shooting with my old Rebel (crop-sensor) and I liked my 85 mm lens even better on that camera. Why was that? Because with the 1.6 crop factor it acted just like a 135 mm prime (85 x 1.6=136)...I just really like that length!

3) I was between the 70-200 zoom and the 135 prime. Since I planned on using the lens for a fair amount of low light work and wanted to really emphasize the creamy bokeh of a fast telephoto lens, I'd need the 70-200 in the f/2.8 model. Well, that's a >$2,000 lens, so that was definitely part of my decision. I also knew that I'd end up shooting most things between 100 and 150 mm anyway, so it was kind of overkill, and it's huge and white and weighs a ton! If I shot weddings for a living it would be a must-have because of the zoom and length, but for me these things were not needed. Especially after reading reviews for the 135 mm f/2L. People tend to describe this lens with terms usually reserved for a romantic partner, like "amazing, fallen in love, mind-blowing, best choice I ever made" you get the point!

Well, after using the lens for a few shoots, I can agree with the terms of endearment used above. I love this lens, and I'm so happy I just went for it! The focal length is my favorite. The colors and contrast just pop off the screen. It's razor-sharp wide open at f/2, which is simply amazing at that focal length. It focuses insanely fast and is built like a tank. It RULES!

Model: Alissa Laderer

Sunday, November 20, 2011

INKED: Shani

Shani, 22, professional baller

At what age did you get your first tattoo? Have you gotten your last one yet?

I got my first tattoo at the tender age of 16. Hope to never get my last one!

What’s the significance of your largest tattoo?

The term "largest" is actually pretty debatable, but I'm gonna say the pieces on the backs of my thighs. They say "Fiat Lux", which means "Let there be light" in Latin. Hopefully I'll at least have the light inside me whenever all others go out. Sounds cheesy, but really. And God know.

What does your ink say about you?

It says that I am a huge nerd, basically. And I mean "nerd" in the coolest sense. :)

Do people see you differently now? How?

I think people think I'm "tough" or "cool" or something...go figure.

What do you want to say to the world?

Don't cry over spilled milk. There are people dying of thirst in Africa. Save your tears, and make a sculpture out of the milk-dampened earth. Then sell that shit on Ebay. PROFIT!

You can (and should) find Shani on facebook here: Shani Whitfield

Tuesday, November 15, 2011

*Agency Represented T-shirt

*agency represented
Why is there always an asterisk in *agency represented?

*agency represented

*agency represented
Ashley is wearing the *agency represented tee in size small. It also comes in black btw...

If you're agency represented, you need one of these to show the world...otherwise NO ONE will know that you're, you know, *agency represented! The T-shirt is American Apparel, so it has to be cool, and it also comes in a men's version. Check them out in the GWC T-shirt store.

Friday, November 11, 2011

Neon City

Available light from some blue neons reflecting off a dark metal garage door in crowded Times Square. 5DII, f/2.5, 1/100th sec, ISO 1000, 85 mm lens.

Model: Usherka
MUA: Airah Morena

Saturday, November 5, 2011

Internet Model T-shirt

Internet Model T-shirt
"OMG, this is going to look so hot on myspace, LOLZ!"

If you know what an internet model is, then you know this shirt is supposed to be funny. In fact, I laugh every time I see it, it's that funny! Hahahaha! See? If you don't know what an internet model is, don't're probably better off.

Internet Model T-shirt

This shirt is a fitted style and runs small, so order a size up if you want a less snug fit. If you're an internet model, you will probably want the shirt to fit as tight as possible though. Did I mention that it also comes in blue, and is incredibly soft?

Internet Model T-shirt

Disclaimer: Pam is not actually an internet model. However, she is wearing the internet model T-shirt in size small!

Friday, November 4, 2011

Bloody Halloween picture behind-the-scenes!

Here they are...all my secrets revealed! This is the step-by-step process I used for the Halloween picture I posted last week. The first step was carrying a bunch of photography gear with me when I escaped from the city to a nice serene cabin on a lake in upstate NY for the weekend with my wife. The second step was figuring out what to do with it when I got there. I knew that I wanted to take a few minutes to set up a creepy horror-inspired shot when we were there...I mean what better place than an isolated cabin in the woods in the middle of nowhere? Once we saw the place first-hand (and killed some large spiders that called the cabin home before we got there), I knew I wanted to work the fireplace and the mantle above somehow into the shot. The TV didn't get anything but static and was just for watching DVDs, so that seemed cool too...kind of reminded me of the movie "The Ring." Lastly, I knew that those windows with the curtains would look positively un-horrifying without a little moonlight shining through them to give that nightmare feel to the shot, so moonlight would have to be manufactured.

moonlight in a jar

Above is how I made the moonlight. It's just a bare flash on a light stand outside the cabin in some tree, and pointed at the two windows. It looks so blue because the white balance for the entire shot is very warm, like the tungsten setting on your camera. That shifts regular white light to blue, just like moonlight would look in a dream.

just the "moonlight"

Here is the room from inside with just the moonlight flash firing. For this shot, I chose an aperture of f/7.1 for a good depth-of-field. Without any additional light, and before lighting the fire in the fireplace, the room is pretty much completely dark.

with key light

So to fix the general lack of photons in the room, I used a small softbox just out of the frame to camera right, across from the fireplace. I forgot to get a picture of the softbox placement, but it was pointing generally towards where my beautiful and talented model would be sitting in front of the TV. The goal here was to boost the level of light in the room enough to make an exposure, but I also wanted it to look like the fireplace was the main light source. To do that I needed my softbox to be even more warm in color than regular tungsten light, so the flash in the softbox got a double-CTO warming gel on it. A regular CTO gel would balance the flash with regular tungsten light temperature, and when I white balanced the picture to tungsten (to make the flash outdoors look like blue moonlight) the CTO'd flash would just look like plain old white light. So to make the light look like firelight when using a tungsten white balance, I had to go with double-CTO!

Something was missing in the above shot though. It didn't have that surreal dream-like quality to it. For that I had to slow down the shutter speed to 1 second (a tripod was essential) and let that firelight and the eerie light from the TV really soak in to the exposure. The flashes all fire off in about 1/10,000th of a second, so their contribution to the exposure didn't change. An added bonus of shooting with a slow shutter speed is the slight motion blur on the model from the ambient light, with the image of her staring into the camera frozen by the flash firing. I really liked the way it looked straight out of the camera!

straight out of camera
Straight out of the camera (1 second, f/7.1, ISO 640)

To get the final image like you see below, I did a few things in photoshop. Most notable is that I used curves and a blue filter with layer masks to selectively enhance the blue tones on the model and make the light from the TV look more apparent. I also had to overlay the TV screen from a shot done at a fast shutter speed to capture the "snow" which all blends to whiteness at a 1 second shutter speed. Then I added a texture and the image was basically done. Oh, almost forgot...I painted in a lot of BLOOD! On the floor, the walls, handprints and footprints...that was fun! Maybe I was a little too subtle with the blood though, since only about half the people that saw the picture even noticed it! (Speaking of things no one noticed, can anyone find the other hidden Halloween thingy in the final picture???) When it all came together, it looked like this:

Let her watch.

Lastly, I can't say I did this alone...I had lots of help from my wonderful model/wife...she nailed the look of the murderous spouse in the cabin deep in the woods...just the right amount of crazy and creepy in the look she's giving back to the camera to be kind of scary to me as her real-life husband. I think I will let her watch whatever she wants on TV from now on, even if it's just static...
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